MR KELING BORNEO INTERNATIONAL 2025 TO SHOWCASE STRENGTH, CULTURE IN SARAWAK FIRST HERITAGE - INFUSED BODYBUILDING EVENT - KUCHING SARAWAK MALAYSIA
KUCHING (May 9, 2025): A one-of-a-kind bodybuilding championship that combines physical fitness and cultural heritage, Mr Keling Borneo International 2025, will take place this May 17 at The Summer Shopping Mall in Kota Samarahan.
Sarawak Deputy Minister of Tourism, Creative Industry and Performing Arts Datuk Snowdan Lawan said the event is jointly organised by Buda Gym Enterprise and the state ministry in honour of the legendary Iban warrior Keling Gerasi Nading, famed for his bravery and physical strength.
“This bodybuilding event incorporates cultural elements, making it the first of its kind in Sarawak.
“Participants will wear ngepan (traditional Iban attire) and showcase their muscle symmetry, emulating ‘Keling Gerasi Nading’, in the quest for the title of Mr Keling Borneo International 2025,” he said in a press conference at the ministry’s office in Bangunan Baitul Makmur 2 here today.
The event will be graced by several national sports icons, including boxers Sapok Biki and Kilat Boy; para powerlifter Bonnie Bunyau Gustin; footballers Ramos and Rames Sari; sprinter Watson Nyambek; weightlifter Stanley Robert; and bodybuilders Liaw Teck Leong and Nolan Chee.
In addition to the athletic competition, seven non-governmental organisations (NGOs) will participate to showcase Sarawak’s diverse cultural heritage and traditional attire, further enhancing the cultural vibrancy of the event.
Buda Gym Enterprise manager Buda Anchah said a total of 100 athletes have already registered for the inaugural edition of Mr Keling Borneo International 2025.
Among them, 12 participants are from the Royal Malaysia Police (PDRM), while the Malaysian Armed Forces (ATM) will be represented by 13 athletes.
Sabah will send eight competitors, while Sarawak will have the largest contingent with 30 participants.
From Peninsular Malaysia, 20 athletes are expected to join.
The event will also see international participation, with nine athletes from Brunei, eight from Kalimantan (Indonesia), and one each from Singapore, Thailand, and Vietnam.
An open walk-in registration session will also be held on May 16 from 10am to 9pm at Buda Gym in Kota Samarahan.
“We are expecting around 50 more people to register. During registration, participants will undergo weight and height measurements and receive their competition attire, including sirat (loincloth) and accessories, along with numbered tags,” said Buda.
Several competition categories will be contested, including Men’s Sports Physique, Men’s Athletic Physique, Bodybuilding (Below 70kg), Bodybuilding (70kg–85kg), and Bodybuilding (Above 85kg).
Those interested in taking part are encouraged to attend the walk-in session. There is no age limit for participants.
Attractive cash prizes are on offer, with the bodybuilding categories offering RM5,000 for first place, RM3,000 for second, RM1,000 for third, RM700 for fourth, and RM500 for fifth — along with medals and supplement packages.
In the Sports Physique category, the top five prizes are RM2,000, RM1,000, RM700, RM500, and RM300, respectively.
The Athletic Physique category offers RM3,000, RM1,500, RM800, RM500, and RM300 for the top five finishers.
In total, RM54,800 in cash prizes awaits participants of the inaugural Mr Keling Borneo International 2025 championship.
“These are among the highest prize payouts for bodybuilding competitions in Malaysia at the moment, so we expect a high number of participants,” said Buda.
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